Overview:
Everyone knows about the “birds and the bees” talk that parents have with their kids. But as we get older, there are other issues that our older family members can offer perspective on and lets us know they’re looking out for us. My team created a campaign to raise awareness with younger Gen Xers (age 45-49) around the importance of colorectal cancer screenings. 

Having just reentered the advertising world after a 15 year detour, this was the first commercial shoot of my career.