USAID – Caribbean

For decades, the American people, through USAID, have been partnering with the people of the Caribbean to move education, health, economic development, and prosperity forward, so they have opportunities to better their lives and to promote stronger and safer communities. For this informational campaign, we wanted to capture the vibrancy of the people and places within the Caribbean and in doing so, the final creative execution was a stark departure from what USAID was used to.

Why I included it in my portfolio of work:
It’s tough to choose one specific reason why I wanted to showcase this collection of creative as it earned its place here by the sum of its parts. Partnering with a visionary client can be a mixed blessing for any creative but the learning moment is when you find a way to both speak the same language and truly collaborate with one another. Another reason would be when you’re told to “create something completely different than we’ve ever done before” while still trying to stay within brand (and under budget).

:60 Animated Video
Static Imagery for Digital and Social Media
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