USA Today Digital Advertising

What the heck does a Lamborghini have to do with USA Today? A whole lot actually.

With USA Today launching their new, full-page news experience, my team was tasked with creating advertising campaigns that could take advantage of the larger real estate. Not wanting to subject users to the same outdated ads they were accustomed to seeing, I created unique experiences where readers could explore and fully interact with brands in an entirely new way. Not a big lift, but most of the time, advertisers didn’t have any campaigns already created for such a new experience. That’s when my team jumped into action and created one-of-a-kind creative (sometimes starting with only a logo and a style-guide). We implemented full social integration to help with viewership and took advantage of full screen HTML5 video technology which was a first for USA Today. Oh, and there was a beautiful Italian automobile client involved too. That helped a bit.

Lamborghini Driving Experience

The short and sweet of it: my wife won an inclusive chance to test drive a brand new Lamborghini. I approached the auto manufacturer with a few ideas and that eventually led to a real-time unveiling of the car (along with the 200 MPH test drive), all inside a new ad unit.

Breitling Timepiece Configurator

Users were able to completely customize the timepiece of their dreams and then send it to a participating dealer for purchase.

Audi S7 Launch Campaign
Walmart Made In America Campaign
Samsung Galaxy Gear

Armed with a limited budget, a logo, and an extremely tight deadline, I was given the green light to create an ad campaign and pitch it; in four hours. After a trip to Bestbuy, an impromptu photoshoot and a few magical hours in Photoshop, I was able to present a full minisite and social media contest where the viewer who shared the best outfit on Instagram won a fat bag of swag.

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