What the heck does a Lamborghini have to do with USA Today? A whole lot actually.

With USA Today launching their new, full-page news experience, my team was tasked with creating advertising campaigns that could take advantage of the larger real estate. Not wanting to subject users to the same outdated ads they were accustomed to seeing, I created unique experiences where readers could explore and fully interact with brands in an entirely new way. Not a big lift, but most of the time, advertisers didn’t have any campaigns already created for such a new experience. That’s when my team jumped into action and created one-of-a-kind creative (sometimes starting with only a logo and a style-guide). We implemented full social integration to help with viewership and took advantage of full screen HTML5 video technology which was a first for USA Today. Oh, and there was a beautiful Italian automobile client involved too. That helped a bit.