Nokia
Overview:
Nokia reached out to the DC office to help secure funding for their ongoing 5G initiative. We were tasked with creating a series of campaign deliverables that would be used to sway decision-makers on Capital Hill via a hyper-targeted social campaign.
Why I included it in my portfolio of work:
I enjoyed working on this project because it was almost happening in real time which is a pace that I was used to while managing social in a previous role.
Using an entire suite of measurement and tracking tools, we were able to create social for the right people at the right time in the right place. All with extremely focused lines of copy that were meant to resonate with the intended audience.
