JASON KRESS

Logomarks

I’ve always had a fondness for logos and brand identity. A logo is the first impression, that immediate visual handshake with the customer that tells them everything they need to know about the brand within the first five seconds. A great logo can be remembered forever, a bad logo can ruin a brand completely. That’s a lot of power that a designer holds when you really come to think of it and it further cements why I fell in love with design in the first place; it was an opportunity to help create, build and foster a brand from the very beginning.

Here is a small collection of various logomark designs over the years ranging from brands for two-person-backed projects to multi-national corporations. From small & delicate ideas to massive government initiatives being approved by the President of the United States himself. Not a bad gig if you can get it.

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