JASON KRESS

Brand Development

Overview:
This page showcases various client brand development. From the creation of marks all the way to the development of brand guidelines, design systems and libraries.

Why I included it in my portfolio of work:
Fostering and growing a brand is almost the same as raising a child (sort of). You start with nothing and slowly create something delicate that requires a careful eye and lots of attention. And with a little luck, it will grow into something amazing that you’ll brag about for years. 

Showcase:
Internet Tool & Die Company
Brand guidelines for the Centers for Disease Control and Prevention
Brand guidelines for the National Oceanic and Atmospheric Administration
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