As you may have figured out after looking through my portfolio of work, I’m a bit of a car guy. One of my biggest passions is seeing how quickly I can void a manufacturers warranty so I decided to make a project out of it. For three solid months, I created a complete program for Audi that would let customers modify their automobiles entirely under warranty and with the dealer of their choice. This would ultimately allow Audi to be a one-stop shop for tasteful upgrades by any new or used car owner alike.

What does complete mean? Full retail programs, media planning, real-world aftermarket manufacturer commitments, user research and persona creation, bespoke photoshoots and retouching, point of sale marketing, email and social campaigns, viral-campaign and influencer endorsements, and finally, several meetings with C-level stakeholders at Audi corporate. Needless to say, I put my heart and soul into this project.